My Work

Dive in and explore what I call my best accomplishments/Projects professionally so far. This will give you an idea of how passionate I am when it comes to my work and how I like to combine my knack for art into most of my work!

Campaign and Marketing for Bun Factor

As the Brand Manager for Bun Factor, I spearheaded the creation and execution of innovative campaigns that brought the brand's identity to life in impactful ways. Focusing on our key audience—corporate professionals and university students in Islamabad’s I-8 Markaz. I was responsible for developing creative concepts that translated into visually striking campaigns.

From brainstorming unique themes to ensuring every visual captured the essence of Bun Factor’s distinct flavor profile, I executed campaigns that resonated deeply with our audience. My efforts centered around showcasing our signature pink sauce and mouthwatering burgers in ways that were not only visually appealing but also emotionally engaging. By aligning our messaging with trends and using vibrant imagery, I successfully drove brand awareness and customer engagement.

One standout achievement was the integration of witty, Gen Z-inspired humor with premium, high-quality visuals. These campaigns not only enhanced the brand's presence but also created an authentic connection with customers, sparking conversations and increasing loyalty. My role involved carefully managing these projects from concept through to execution, ensuring that each visual was a reflection of Bun Factor’s unique personality and appeal.

Champion's Cricket Campaign for Chucky's Chicken

I spearheaded the highly successful Champions Cricket campaign for Chucky’s Chicken, designed to drive sales and engagement during the tournament. The campaign was built around innovative content ideas that not only captured the excitement of the event but also resonated deeply with our target audience. Through a strategic blend of humor, local flavor, and cricket enthusiasm, we created a buzz that boosted customer interaction and sales.

Working closely with the creative team, I directed the visuals to ensure they were visually spectacular, with content that stood out across social media platforms. We utilized AI technology to generate striking visuals that perfectly complemented the campaign’s theme and elevated our brand presence. The AI-powered designs brought a fresh, dynamic edge to the campaign, enhancing its visual appeal and driving greater engagement.

The campaign's success was measured through increased sales and a significant rise in customer interaction, making it a standout marketing initiative for Chucky's Chicken.

Richeese Launch Campaign

I led the successful launch campaign for Richeese, which saw organic growth from just 10 followers to 1,000 by the end of the campaign. The success was fueled by carefully crafted, aesthetically appealing visuals and creative content ideas that kept the audience hooked.The campaign's core theme, "What's the smell?", sparked curiosity and engaged the audience with a sense of mystery. Through this intriguing concept and a visually striking social media strategy, we were able to create buzz and build a loyal following, even before the official launch.By brainstorming innovative content and ensuring each post resonated with our target audience, we were able to drive engagement, increase followers, and set the stage for a successful brand introduction.

Mr.Cod New Year Campaign

For Mr. Cod’s New Year’s campaign, I collaborated closely with my team lead to develop content that would resonate with the local audience in Peshawar. We incorporated Pashto into our messaging, creating a deeper connection with the community in Eshawar. While the team lead supervised the process, I played a significant role in brainstorming and executing the content ideas. Our strategy combined local cultural elements with the brand’s vibrant personality, leading to a campaign that not only attracted attention but also helped strengthen Mr. Cod’s presence in the Peshawar market during the festive season.

Campaigns and Marketing for Richeese

As the driving force behind multiple short campaigns and social media grids for Richeese, I developed and executed brilliant content strategies that showcased the brand’s unique offerings, from mouthwatering pizzas to irresistible burgers. My content ideas focused on highlighting the essence of Richeese, delicious, fresh, and exciting, ensuring each post not only resonated with the audience but also captured their attention. These campaigns led to an incredible 47% increase in sales and a 500% growth in Richeese’s following. The brand’s presence skyrocketed, and by the end of the campaigns, everyone in Multan knew what Richeese was all about. We gained massive attention and created a sense of anticipation, with the audience eagerly awaiting each social media post. Our content became a conversation starter, and the engagement levels were through the roof, demonstrating the strength of the connection we built with the community. Through strategically timed content and visually stunning grids, we successfully reinforced Richeese’s identity and made it a household name in Multan, driving both foot traffic and online orders.

Champion's Trophy Campaign for Mirchi360

For the Champions Trophy, I spearheaded a creative campaign for Mirchi360, tapping into the excitement surrounding the cricket tournament to boost brand awareness and engagement. Recognizing the buzz around the event, we leveraged trendy and timely ideas, playing on popular rumors and cultural conversations that were trending in the cricket community. This allowed us to generate anticipation and keep the audience intrigued. My strategy focused on crafting content that blended cricket fever with the bold flavors of Mirchi360. We tapped into the excitement of the matches, infusing the campaign with a playful, engaging tone that made the brand relatable and fun. By using humor and cricket-themed content, we sparked curiosity and created a buzz, allowing us to ride the wave of trending conversations. Our visuals were designed to capture the energy of the tournament while keeping the brand's fiery, vibrant personality at the forefront. We played on the rumors circulating about key matches and players, using these to our advantage and creatively weaving them into our social media content. This approach not only fueled engagement but also made our posts highly shareable, amplifying our reach and visibility. The result was a significant increase in interactions, with fans eagerly following the campaign, engaging with every post, and celebrating both the Champions Trophy and Mirchi360’s bold offerings. The campaign effectively positioned Mirchi360 as a brand that taps into current trends while offering a unique and exciting culinary experience.

Website and Mother's day Campaign for Hafsum

I had the pleasure of working alongside my talented marketing team member on Hafsum’s website launch and Mother's Day campaign. Together, we brainstormed creative ideas and executed short campaigns that were both fun and visually stunning. My role involved collaborating closely to ensure the content not only captured the essence of the brand but also appealed to the target audience with its aesthetic charm. It was a highly collaborative process, and I thoroughly enjoyed learning from my teammate while contributing to the development of ideas that brought the campaign to life. The content we created was designed to be both engaging and pleasing to the eye, aligning with Hafsum’d’s brand identity while building excitement around the new website. Working together, we produced something that not only resonated with the audience but also set a high standard for future campaigns.

08

Visual Merchandising for Cacao

Due to having the aesthetic touch in my work and attention to detail, I was given the task of visual merchandising for Cacao for a month, The task had me organizing and displaying products in an appealing manner in the given space. I made changes to the way stock was initially displayed to highlight products and their features, gain customers' attention, make customers feel comfortable and most of all promote sales. The change in visual merchandising brought us 15,000 dollars of sales weekly, which was a significant jump from just 7,000 dollars weekly.

09

Campaign & Page Visuals

I also supervised the project for Photo editing and page visuals for Orchid. I worked closely with the graphic designers on our team and brought my imagination to life with their help. My main focus was to make our photos look aesthetically pleasing yet professional. What goes on the page, and how it is supposed to look, and feel was all under my domain. My number one priority on this project was to ensure the customers were wooed with the visuals and editing of the pictures that could entice them to view our products and eventually buy them.

PR deals

While working for Orchid, I also took on the project to get on board influencers as part of our PR team. I managed to get three influencers as permanent members of our PR team out of eight as we saw an immediate increase in the sales of our products after having them promote it on their socials as well as having them on our page as the face of our brand.

Tie & Dye Summer Collection'20

For this project, I was asked to come up with a collection that was extraordinary yet elegant. Since there is a lot of competition in the fashion industry, I had to think outside the box. Our target audience for this collection were young adults. I wanted them to have something chic yet sophisticated. Something they go dress up and down. I managed to put my creativity and innovation together to come up with a collection that had never been done before. My love for art made me design the collection in an artistic manner which sold out in the first two hours. The Tie & Dye collection was a hit for us making us the first ever fashion brand to introduce it in eastern looks in our market!

Rebranding for Executive Men's Wear

I led the rebranding effort for Executive Men's Wear, giving the brand a premium and sophisticated look that resonated with its target audience. To amplify the brand’s image and build trust, I carefully selected royal green and gold as the core colors, creating a sense of luxury and exclusivity.The new color palette not only elevated the brand’s visual identity but also conveyed a message of quality and refinement. By aligning these elements with the brand’s positioning, I was able to craft a fresh, premium aesthetic that set Executive Men's Wear apart in a competitive market, fostering deeper connections with customers and enhancing brand loyalty.

Rebranding for Horizon Heights

For Horizon Heights, I played a key role in developing a branding strategy that highlighted the luxury and sophistication of the project. Using a structured grid system, I incorporated breathtaking elevation pictures and high-quality graphics to capture the essence of the building’s elegance and modern design. The visuals were strategically crafted to not only showcase the architectural beauty of the project but also build trust with potential investors and buyers. By aligning these elements with the brand’s message of quality and exclusivity, we successfully conveyed the true value of Horizon Heights, positioning it as a prestigious and reliable investment opportunity.